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IN HOUSE MARKETING
So important to keep your marketing current, especially if you work with seasonal collections.
Also, that it moves and evolves with the bigger picture.
The shift from an open store to click and collect during the pandemic meant that you had to adapt and be even more creative with your digital and shop front presence.
During lockdown when remote shopping was key, it was fun to take a retro satellite theme for the online and front of shop marketing.
This was also carried through to the merchandising of the window displays as I hand drew the satellites and messages on to the glass and the shop and Gallery stock suspended....
Fun fun fun.
And why not!
CREDIT: ARTERIA LTD
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